A lesson from a sojourn with a digital team

A brief reminder of something was brought home twice today. I am working with a digital business unit within a large and well established organisation. We are working on the creation and initiation of a stratgy for digital learning – for digital people and in a contemporary and sustainable manner. In a couple of meetings/interviews… Continue reading A lesson from a sojourn with a digital team

Avoid The CEO Button

Stakeholders can always present problems in the design process. They have opinions. They often have clout and seniority. They rarely have real user insight, however. Treat senior stakeholders with care, the more senior they are the less they are likely to know about user context and genuine user needs. How many of us have published… Continue reading Avoid The CEO Button