Digital or hide! – technology hiding places in a digital world

A couple of things have given me pause in my digital convictions in the last few weeks. As a traveller on the information superhighway in the mid to late 1990s and then a journeyman of the Web 1.0 and Web 2.0 eras (I’m not sure it matters what they mean either), the notion of being digital and getting into digital just seemed obvious. Why wasn’t everyone doing it? There was nowhere to hide. “Digital or die!” we yelled in smug tones. I think the sentiment still stands but it’s not as cut and dried – or rather, I now see that it is not as cut and dried.

The thing is, hiding places from digital seem to be really commonplace. They may be diminishing but there are still plenty around. Some of them offer camouflage and plenty of food drink for a good long while as well. Many folk are still holed up in them. Maybe the call should be “Digital or hide!”.

Being digital or becoming digital is obvious. There really is no excuse. The problem is, doing it properly is really quite hard and involves quite a lot of work for quite a lot of people. It also involves change. Hence the hiding. Change is a great thing to hide from. For a while.

I have referenced this article before and will do so again: “It’s change management. It’s not complicated; it’s just hard.”   It is a great description of the skills, practices and attitudes to genuinely make digital change work well. It describes the different factions in the Obama campaign of 2012 and the hiding places of teams who are convinced of their world view. Everyone had plenty to learn and it was painful at times and valuable all of the time.

In more recent years, I have been involved with Learning and Development and L&D folk. I have wondered why the industry has changed so little despite the use of so much technology and so much use of the word Digital. My hypothesis (for today at least) is that technology has become a place to hide for L&D in a digital world. The exhibition floor of the Learning Technologies event is dominated by various forms of LMS vendors, content authoring tools and systems and eLearning content suppliers. At the risk of sweeping generalisation, these are technological developments to simplify and add efficiency to training. They are technological places in which teams and departments can hide from digital change.

In the digital world (perhaps in any world) we are not learners, we are workers or doers. This is well summarised in this piece by David James surveying the landscape on the 10th anniversary of the iPhone. Learning and Development is stuck (or hiding) in the act of making learning for digital users who are trying to get things done. Ever increasingly we get those things done with simple personal tools on our hand-held computers.

I will try to swerve a rant by restating the sentiment I opened with. These changes are hard to respond to and pervasive. Whole systems and language are at stake. One possible step we could start to take is to apply some of those simple personal productivity steps to our work. Use the tools we know and love as users and apply them as workers. Not to make learning but to help people with their working problems. This might be some content, pointing to content, connecting people, offering safe spaces to experiment. There are many, many possibilities, of course. All are worthy of consideration.

Firstly, however, we need to seriously ask if we are hiding behind something.

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4 responses to “Digital or hide! – technology hiding places in a digital world”

  1. “Use the tools we know and love as users and apply them as workers.” It’s not only the tools, it’s also the skills and knowledge which flow both ways. For example, information security is just as important at home and at work – in fact some might be more invested in looking after their own personal data than that of others. We try and make this connection whenever it’s applicable in our videos. If you’d like to see examples, have a look at the showreel page on our website Andy

  2. I know exactly what you mean; i’d like to suggest a tangential interpretation. It’s more of a defence mechanism than ‘hiding’. Conventions defend themselves much like organisms defend themselves against disease: learning tries to ‘neutralise’ the threat posed by technology by folding it into existing practices, whilst remaining fundamentally unchanged. Similar things happen with terminology – for examples organisations embracing the ‘disruption’ as a value. So rather than being a passive process of hiding, I see it as a much more active process of trying to forestall true digital disruption by doing the same stuff in a digital way.

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