Do we just want to be loved – engagement and relevance.

Is learner engagement the right design objective to make an impact? Relevance and usefulness are more likely to solve our design problems.
Not my words, but those of Jacob Nielsen. One of the interesting features of Nielsen’s work is that he has consistently irritated designers over the last twenty years or so, and been entirely right to do so. I first came…
Back in 1998, Joseph Pine and James Gilmore wrote an influential article in the Harvard Business Review: “Welcome To The Experience Economy“. Amongst many useful observations from their research, they stated that “We expect that experience design will become as…
On the 22nd of September, at 11.00 am, we are hosting a conversation about applying design to the development and management of products for learning. In this series of conversations, we have discussed product management and the crucial capabilities for…