Experience design – from user to learner or from learner to user?

The market for learning experience design is warming quite quickly. Actually, I think it is heating. Managers of modern learning organisations have realised that instructional design is no longer enough (if it ever was?) and experience design is what is required. Managers of traditional learning organisations appear to be livening to the prospect as well. … Continue reading Experience design – from user to learner or from learner to user?

Design for users not for learners

This thought has been rattling around my mind for some time now. Possibly for years, in fact. It was nudged to the front by a recent debate about the merit of user needs analysis versus learning needs analysis. The LNA acronym is a foundational feature of the L&D world. It is a given. Thus, not … Continue reading Design for users not for learners

Sticky is (still) a good thing

The phrase “sticky website” feels like something of a throwback to me. I remember first hearing the phrase and debating it as a product objective when I worked in the search industry. At the time Ask Jeeves (yes, I am that old) was popular and well used but not habitually used. Search was and still is … Continue reading Sticky is (still) a good thing

The whole UX and nothing but the UX

Some recent workshop sessions and user (learner?) research with a client have made me wonder about a possible wrinkle on the smooth baize of UX thinking in the corporate world. In the wild public world of product design and delivery, we are free to design our best solution to user challenges and make it available. … Continue reading The whole UX and nothing but the UX

Can stakeholders do UX?

In short…no. Or, not easily. Or…not very well. A stakeholder is not a user. To satisfy a user need you need to focus on the user. By definition, a stakeholder is not a user. They might be able to help but they cannot offer the insight vital to UX success. In the corporate learning world, … Continue reading Can stakeholders do UX?