Tag: UX

  • “Don’t impose joy, deliver service”

    “Don’t impose joy, deliver service”

    Not my words, but those of Jacob Nielsen. One of the interesting features of Nielsen’s work is that he has consistently irritated designers over the last twenty years or so, and been entirely right to do so. I first came across him when working on the early days of BBC Online, around the turn of […]

  • Experience design – from user to learner or from learner to user?

    The market for learning experience design is warming quite quickly. Actually, I think it is heating. Managers of modern learning organisations have realised that instructional design is no longer enough (if it ever was?) and experience design is what is required. Managers of traditional learning organisations appear to be livening to the prospect as well. […]

  • Design for users not for learners

    This thought has been rattling around my mind for some time now. Possibly for years, in fact. It was nudged to the front by a recent debate about the merit of user needs analysis versus learning needs analysis. The LNA acronym is a foundational feature of the L&D world. It is a given. Thus, not […]

  • Sticky is (still) a good thing

    The phrase “sticky website” feels like something of a throwback to me. I remember first hearing the phrase and debating it as a product objective when I worked in the search industry. At the time Ask Jeeves (yes, I am that old) was popular and well used but not habitually used. Search was and still is […]

  • The whole UX and nothing but the UX

    Some recent workshop sessions and user (learner?) research with a client have made me wonder about a possible wrinkle on the smooth baize of UX thinking in the corporate world. In the wild public world of product design and delivery, we are free to design our best solution to user challenges and make it available. […]

  • Can stakeholders do UX?

    In short…no. Or, not easily. Or…not very well. A stakeholder is not a user. To satisfy a user need you need to focus on the user. By definition, a stakeholder is not a user. They might be able to help but they cannot offer the insight vital to UX success. In the corporate learning world, […]

  • UI is not UX

    A quick note to reflect on user experience – that most illusive of goals. A good user experience, that is. Bad ones are falling from the skies. When I was on the buyer side of the technology divide, a customer of the technology vendors, I was often told that the user experience of a given system […]