UX

Design for users not for learners

This thought has been rattling around my mind for some time now. Possibly for years, in fact. It was nudged to the front by a recent debate about the merit of user needs analysis versus learning needs analysis. The LNA…

Sticky is (still) a good thing

The phrase “sticky website” feels like something of a throwback to me. I remember first hearing the phrase and debating it as a product objective when I worked in the search industry. At the time Ask Jeeves (yes, I am that…

UI is not UX

A quick note to reflect on user experience – that most illusive of goals. A good user experience, that is. Bad ones are falling from the skies. When I was on the buyer side of the technology divide, a customer…